If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever. Google is constantly updating, improving and tweaking its algorithms to make its search tool smarter and more effective at matching search terms with the right results. If you don’t adapt and … [Read more...] about The Future of SEO and Blogging
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How to Build Trust for Your Website
If you want your website to be as successful as possible, then there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask but one thing that we universally know to be highly important is ‘trust’. Google wants to provide its users with answers. This is one of its main services and if Google can’t do it, then people will … [Read more...] about How to Build Trust for Your Website
What is Bounce Rate and what does it mean?
So, you are looking at your analytics for your blog and you see "Bounce Rate" and honestly, you have no idea what it means or if yours is good or not. So, let's talk about it! According to Google - "Bounce rate is the percentage of single-page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without … [Read more...] about What is Bounce Rate and what does it mean?
How to Not Screw up Guest Posting!
While no SEO technique is perfect, guest posting is perhaps the most reliable and useful tool for building a backlink profile that is available to marketers today. For those who aren’t familiar, guest posting creates links to your website from external blogs and sites by providing them with free content. You write a post or article for a blog or website and send it to them to publish on the … [Read more...] about How to Not Screw up Guest Posting!
Branding and SEO
Why a Brand is Crucial for Good SEO Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social media marketing and advertising, whereas SEO also known as ( Search Engine Optimization ) involves adding lots of content to your website and using keywords. The two are entirely different and … [Read more...] about Branding and SEO