Why Creating a Blog for your Direct Sales Business will set you apart!
There are a small number of consultants who truly understand that when you create a blog to promote your direct sales and MLM business, it can be an extremely effective way to increase traffic to your business. When I started my jewelry business, I knew that blogging for direct sales was one of the ways I wanted to promote. And it is proven time and again is the fact that traffic to your site results in more sales for your business.
As a website owner who has their own home business, you will discover that when you create a blog as one of your marketing tools, it is a great way to increase traffic to your replicated website, and other social media outlets. You can also use blogging to make money as another form of revenue for your business, by adding affiliate links and displaying Adsense ads on your blog.
Have you ever noticed the affiliate links and Adsense ads that are displaying on blogs? This is a great way to gain another revenue stream for your business, not to mention the increased traffic you get back to your site which is another bonus.
Through creating a blog, it gives you the opportunity that will improve the level of customer service you give, by allowing your customers access to useful information. When your customers can get a better perspective on how you operate your business, they are more likely to buy from you.
Let me put it this way, when I am out looking for a product (in real life) that I need and a salesperson cannot give me the information that I am looking for on that particular product, I just politely walk away. On the other hand, when I do find a salesperson who can give me all the information that I am looking for on that particular product, I end up purchasing it even if it costs a few dollars more.
Internet marketing works the same way. When you create a blog it will give your customers a better understanding of your service and will strengthen your relationship with your customer (and that should be your goal). Remember, a strong relationship will lead to a successful business.
If your home business is a product sales site, you do not have to blog about your product itself. You need to Blog about the things that are related to your product.
(Example) If you sell coffee, you want to talk about the experience you may have had at coffee shops and cafes. You can make your customers feel empowered if you inform them to make their own decisions, as opposed to saying, “This is a great product! You should buy it!” The goal here is to smoothly introduce them to your product.
Blogging is a great way to promote your home business, not only does it give you the opportunity to increase traffic, but it is also one of the benefits that give you the opportunity to educate your viewers. In turn, you will gain more sales because you are now recognized as an expert who knows what you are doing. Here are four tips to keep in mind when you create a blog.
4 Reasons Blogging for Direct Sales is a great idea!
1. By sharing important information with your viewers, you are gaining customers and giving them a reason to stay on your site longer. It is a proven fact that the more time your customer and potential customer stay on your site, your chances are a lot better they will make a purchase from you. The more your customers return for your valuable knowledge, the possibility is great to make a lot more sales.
2. Your familiar tone of blogging will create a window of opportunity for your customers to see that there is a real person behind your business. The internet is the means of mass communication for conveying ideas or information, by creating a blog you will be adding your own personal nature by what you put into it. This will create that open window of customer trust and loyalty.
3. Get feedback on your site, or your service. Allow your customers to leave comments and find out what changes your customers would like to see on your site and what they would like you to carry. Blogging is a valuable tool, not only do you increase traffic but it lets you communicate with your customers in a friendly way.
4. Why would you create a blog to promote your home business and make it one of your marketing tools? One reason…the links back to your site. These are high-quality targeted hits from the links in your blog. Blogs link to each other as the topics of interest make their way from one blog to the next. Each topic will then point back to the starting place, related topics make comments on each other. As a result, they gain more groups of people that all have something in common and shared interests.
Worried about the time it will take you to write a blog post? Check this out!
If you are interested in more information about starting a blog – join our FREE online Facebook Community for Direct Sellers and Solopreneurs.