a Brand is Crucial for Good SEO
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social media marketing and advertising, whereas SEO also known as ( Search Engine Optimization ) involves adding lots of content to your website and using keywords. The two are entirely different and there is no crossover… right?
Some site owners will even go as far as to
eschew marketing altogether and instead focus on only SEO as a tool to boost the status of their website.
But marketing and SEO are not separate. In fact, they go
hand-in-hand and each supports the other. If you’re going to come up with an
effective SEO strategy, then it needs to
take into account an effective marketing campaign. And this includes things
like social media marketing, web design and branding…
So how does creating a great logo, web
design and site name help you with SEO specifically?
Firstly, creating a brand for your site is
something that Google highly recommends. Real companies are not called
‘How-To-Get-Big-Biceps.Com’, they are called ‘CrushingMuscle.com’. Brands help
to give a business – and a website by extension – a persona and an identity.
Think about the sites that are most successful
on Google and you’ll likely find that they all
use a brand rather than just a keyword as their site name!
Another reason that brands matter to Google
is that brands matter to users. If your site has a great logo, a smart web
design that matches the logo and a clear ‘mission statement’, then you’ll find
that your visitors find it much easier to get behind your message and to become
fans of your content.
That in turn means that they’re likely to
spend long on your site, reducing your bounce rates. It means they will be more
likely to share your links too. These are both things that Google will look at
and view as a sign of a high quality website.
Another important reason to build a strong
brand and spend time creating a site with high production values, is that it
will send the right message to other site
owners. You know, the sites that you want to work with when building links? Try
and get a guest post from a top blog if your site looks like spam and see how it works out for you…
to Design a Great Brand
So how do you create a great brand?
A great brand doesn’t start with a logo but rather with a mission. It starts by knowing exactly what it is that you want to deliver to your users and exactly what sets you apart from the rest. Your logo is then an expression of that and a label that will tell people what to expect when they come across your site. This is where it starts!
Looking for ways to improve your SEO? Check out our SEO Awesomeness Course – an incredible resource for categories, tags,