While no SEO technique is perfect, guest posting is perhaps the most reliable and useful tool for building a backlink profile that is available to marketers today.
For those who aren’t familiar, guest posting creates links to your website from external blogs and sites by providing them with free content. You write a post or article for a blog or website and send it to them to publish on the proviso that you can include a link to your own website in there.
As a result, they get free content and you
get a link back to your site. Everyone wins…
But as with any tool, it’s all about how
you use it…
1: Don’t Overdo It
The first important tip to keep in mind is that you mustn’t overdo guest posting, as with any other s
2: Choose Authority Blogs
Probably the most important factor to consider when getting guest posts is the type of blog that your link is going to end up on. In that regard, the best option by far is to get your links on authority blogs and sites.
Authority blogs and sites are those that Google already trusts as an authority and these will thus be able to act much more effectively as useful ‘testimonies’ as to the quality of your site.
One excellent way to find high authority blogs is to look at Google’s ‘In the News’ section. This will show you sites that Google trusts enough to feature reporting on breaking news. If you can get a link from one of these, then you can be sure they will help you a great deal.
Another tip is to look at the links profile of the blog you’re planning on targeting. Trust for Google works a little like ‘degrees of separation’ and if the blog linking to you has a link from an .edu site for example, then this will translate to more trust for you too!
3: Write Excellent Content
The content you write is also highly important. It needs to be a high quality post, not only so that it sends more of the right signals to Google, but also to encourage other high caliber blogs to want to link to you. (It’s also important to ensure your branding is strong for the same reason).
At the same time, you need to write excellent quality content that is directly relevant to the topic of your website. This is important because it will help to communicate the topic of your blog to Google and will make the link more relevant. Google demands that all in-bound links be highly relevant at all times. What’s better than having a link embedded naturally into a post that you wrote?
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