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Grow your blog

What You Need To Know About Email Deliverability

July 24, 2020 By purpletc

You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help ensure that your emails make it to your subscribers’ inboxes.

What You Need To Know About Email Deliverability 1
PIN ME!

Use
A Reputable Auto Responder Service

Using a reputable auto responder service is
the single best thing you can do to improve your chances of avoiding spam
folders. Companies like Aweber, Mail Chimp and Get Response work hard at making
sure they are white listed with the big Internet Service Providers and email
providers like Gmail.

Most auto responder companies will list
their delivery stats. In addition the good ones will make sure your emails are
compliant and keep you out of hot water.

Set
Expectations and Keep Them

Your chances of staying in the main inbox
are high when your subscribers regularly open your email. The best way to
insure that – outside of providing great content that your subscribers are
looking for – is to set expectations from the beginning. Let your subscribers
know early on when and how often they can expect an email from you.

You can even use “foreshadowing” in your
messages. For example, toward the end of your current broadcast email, mention that
they can look for another email from you next Tuesday.

Once you’ve set those expectations do what
you can to meet them. Yes, things happen every once in a while. In general
though, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open
rates and thus your overall deliverability.

Clean
Up Your List Regularly

Another good habit is to clean up your list
regularly. If subscribers haven’t been opening your emails for the past six
month, chances are good they are no longer interested in what you have to
offer.

Check your auto responder services manual
or help files to see how you can go about deleting anyone that hasn’t opened an
email from you in the past six months. If that freaks you out, or you have a
seasonal business, start by deleting anyone that hasn’t looked at your emails
in the past year.

Following these tips and keeping an eye on
email deliverability in general will make sure your emails are being read by
your subscribers and that’s the point of email marketing, isn’t it?

Are you looking for ways to grow your Email list? Check out our FREE guide to grow your list by 1,000 new subscribers in 30 days. Grab it right here, then head over the the Bloggers Bistro to learn more!

What You Need To Know About Email Deliverability 2

Filed Under: Blogging, Grow your blog, Work From Home Mom Tagged With: email marketing, growing your email list

Direct Sales Blogging: Usborne Books at Home

July 6, 2020 By purpletc

Usborne at home, business, blogging

One of the biggest challenges that most new bloggers have is? What do you write about – in our series “Direct Sales Blogging” we are going to help you by giving you a list of ideas to get you up and going! Don’t forget there are lots of other ideas out there – but here are some of the most asked for blog posts! – so, no excuses – go get writing! This is our list for Usborne Books at Home and other book businesses.

Now, I know that this list will fill a bit “repetitive” but, I will give you a little secret, this is literally what people are looking for answers to on “the googles” so writing blog posts that answer these questions, will help get you found on page 1!

If you are ready to start blogging – make sure you grab our Direct Sales Blog Planner here and our 7 Days to Launch: Blogging for Business FREE Course! And join us over in The Bloggers Bistro for more great advice!

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Direct Sales Blogging:  Usborne Books at Home 3

Filed Under: Blogging, Direct Sales, Direct Sales Blogging, Grow your blog, Start your blog Tagged With: usborne at home, usborne blogging

3 Ways To Monetize Your Blog Posts

September 17, 2019 By purpletc

monetize blog www.thepurpleteaucp.com

Let’s start with a big assumption. You’re
writing your blog to make money, to earn a living, not to share fun stories
about what’s going on with your family or what you’re up to with your favorite
hobby or activity. If you’re putting in the work, doing the research, and
growing the audience, chances are you’d like to get paid for your hard work.
And for that to happen, you have to monetize your blog posts. Let’s look at
three different ways to do just that.

Make
Product Recommendations Directly On Your Blog

One of the easiest things to get started
with is to make recommendations directly in your blog posts. These can be your
own products or something you’re an affiliate for. If you want something really
simple to try, sign up for the Amazon affiliate program and as you blog about
things, work in a product here or there.

For example, if you’re in the parenting
niche and are working on a blog post about a fun park in your area that you
went to, you could mention the stroller you used and how well it did or didn’t
perform in the park. Or if you’re a photographer who also blogs, share your
latest pictures and mention what camera, filter, flash etc. you used for each
picture along with links to those products.

Work
With Brands

monetize blog www.thepurpleteaucp.com
PIN ME!

Working with brands is another great
option. Make connections via social media or use one of the large networks that
connect bloggers and brands. They will often pay you to write a blog post that
mentions one of their products. Don’t be surprised to work for free products or
low pay in the beginning. That’s ok.

It takes time to build a relationship and
show the marketing person you’re working with that you have the reach and the
chops to influence a large group of people. And of course as your audience
grows, you can expect to get paid better to be a brand ambassador.

  • What You Need To Know About Email Deliverability
  • Direct Sales Blogging: Thirty-One Gifts and More Blog Post Ideas
  • Direct Sales Blogging: Usborne Books at Home
  • 76 Strong Blog Titles for your Doterra Business Blog
  • Direct Sales Blogging: Lipsense Blog Post Ideas

Grow
Your List and Make Offers Via Email

The most effective way to make money from
your blog is to focus on getting your blog readers on your email list first.
This gives you a chance to build a stronger relationship with your audience,
get them back to your blog and of course make offers to them directly in your
emails.

Keep your email messages entertaining and
helpful with some recommendations thrown in, and you’ll do well. Keep growing
your list as your blog grows and your income will follow right along.

Of course this is by no means an all-inclusive
list. There are quite a few other ways to monetize your blog, but these are
three relatively simple concepts you can start with.

By the way, if you are interested in learning more about BLOGGING for your direct sales business, check out this post, then start our 7 Days to Launch FREE blogging course!

3 Ways To Monetize Your Blog Posts 4

Filed Under: Blogging, Build your blog, Grow your blog Tagged With: make money blogging, monetize your blog, Not your ordinary blogging school

How To Craft A Strong Call To Action on Your Post

September 17, 2019 By purpletc

call to action, www.thepurpleteacup.com

If there’s one thing I see a lot of
bloggers do wrong, it’s not giving their readers anything to do at the end of
the blog post. Put yourself in the shoes of your readers. You read a great
article, get to the end and there’s no call to action. What do you do? You go
back to Facebook or go watch some cat videos on YouTube. Why not give your
readers something more. What if they wouldn’t mind learning more from you or
connecting with you via email or social media or even take you up on a product
recommendation? That’s what a call to action at the end of your blog posts is
all about.

Encourage
Them To Comment And Interact With You

call to action, www.thepurpleteacup.com

One of the easiest ways to craft a call to
action is to ask your readers to leave you a comment. Invite them to share
their own experiences on the topic, a tip, a recipe etc. In other words, ask
them to comment on the post.

Example: What are your favorite ways to end your blog posts? Do you use a
particular call to action? Leave me a comment below and let’s talk.

Invite
Them To Connect Further Via Social Media

If growing your social media reach is a
goal, consider adding some calls to action on to “like” the blog post on
Facebook, share it on Twitter, pin it on Pinterest etc. Or share one of your
social media profiles in the call to action and invite them to join you there.

Example: Got questions about crafting calls to action? Let’s talk about it on
our Facebook page. (Link to your Facebook page).

Make
A Recommendation

Sometimes it makes sense to make a sale and
monetize your blog post in your call to action. This is also called
pre-selling. You talk about a topic and then at the end make a recommendation
for a product that helps your readers learn more or take the next step.

Example: There’s a lot more to be said about crafting a strong call to action.
Take a look at this guide to learn more.

  • What You Need To Know About Email Deliverability
  • Direct Sales Blogging: Thirty-One Gifts and More Blog Post Ideas
  • Direct Sales Blogging: Usborne Books at Home
  • 76 Strong Blog Titles for your Doterra Business Blog
  • Direct Sales Blogging: Lipsense Blog Post Ideas

Invite
Them To Join Your List

Often the best thing you can do at the end
of your blog posts is to invite readers to join your list. Once you have them
on your email list, you can invite them to come back and read other posts,
comment on them, join you on your favorite social media platforms and of course
make offers to your readers.

Getting them on your list should always be your first priority, so use that call to action often. Example: HEY, I have a super fun Facebook Group that is dedicated to helping want-a-be and new bloggers grow their blogs and their business – I would love if you would join us there – simply CLICK HERE and come and hang out! (see what I did there – catch you over on Facebook!)

How To Craft A Strong Call To Action on Your Post 5

Filed Under: Blogging, Build your blog, Grow your blog, Start your blog Tagged With: blog post, blogging best practices, call to action, cta

5 Goals of a Strong Blog Post

September 17, 2019 By purpletc

how to write strong blog posts www.thepurpleteacup.com

Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goals of the blog post? How is this post going to help you accomplish something to help you move forward with your business.

how to write strong blog posts www.thepurpleteacup.com

So what could be your goals of a strong blog post?

  • Are you writing a post that you
    hope will get shared across social media and grow your reach?
  • Are you writing a post that
    also invites readers to join your email list so you can get back in touch
    later?
  • Are you writing a blog post to
    start a conversation with your existing readership?
  • Are you writing a blog post
    with the end goal of selling your readers a product?
  • Are you writing a blog post to
    start a conversation with a fellow blogger in hopes of growing a mutually
    profitable relationship?
  • What You Need To Know About Email Deliverability
  • Direct Sales Blogging: Thirty-One Gifts and More Blog Post Ideas
  • Direct Sales Blogging: Usborne Books at Home
  • 76 Strong Blog Titles for your Doterra Business Blog
  • Direct Sales Blogging: Lipsense Blog Post Ideas

All of the above are valid goals for your
blog posts and I’m sure you can add a few more to that list. The important
thing is that you are aware of what you’re trying to accomplish with your post.

Then start with the end in mind. If your
goal is to get the attention of a big brand you’d like to work with for
example, think about a post you can write about your experience with one of
their products.

If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer freebie. Write the content and then transition into an invitation to join your list and download the free report.

If your goal is to sell a product, using story telling is a great way to engage your audience. Talk about the problem that you encountered, then a solution that you tried and didn’t work. Finally, go in a description of how you found the product that you are promoting and how it solved your problem.

Do you see how much easier it is to craft
goal driven blog posts when you know what your goal is before you sit down to
write? You can reverse engineer the entire process and make sure everything
flows well and leads your reader to whatever action you want them to take at
the end.

Being able to do that is pretty powerful
stuff. It allows you to craft different posts strategically. Write a post that
helps you grow your reach. Then work on one that starts the conversation with
our new readers. Next work on getting them on your list and finally make them
an offer. Intersperse this with posts that help you get the attention of
potential JV partners and Brands and you’re all set to not only grow your blog
and your audience, but make money blogging as well.

Hey, come and check out our Facebook page and give us a like! We love to know what people are looking to learn in WordPress world! Our group, The Bloggers Bistro is filled with an amazing group of Female Entrepreneurs learning how to blog to promote their business, their passions and their voices!

5 Goals of a Strong Blog Post 6

Filed Under: Blogging, Build your blog, Grow your blog, Start your blog Tagged With: blogging best practices, blogging for business, Direct Sales Blogging

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