You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help ensure that your emails make it to your subscribers’ inboxes.
A Reputable Auto Responder Service
Using a reputable auto responder service is
the single best thing you can do to improve your chances of avoiding spam
folders. Companies like Aweber, Mail Chimp and Get Response work hard at making
sure they are white listed with the big Internet Service Providers and email
providers like Gmail.
Most auto responder companies will list
their delivery stats. In addition the good ones will make sure your emails are
compliant and keep you out of hot water.
Expectations and Keep Them
Your chances of staying in the main inbox
are high when your subscribers regularly open your email. The best way to
insure that – outside of providing great content that your subscribers are
looking for – is to set expectations from the beginning. Let your subscribers
know early on when and how often they can expect an email from you.
You can even use “foreshadowing” in your
messages. For example, toward the end of your current broadcast email, mention that
they can look for another email from you next Tuesday.
Once you’ve set those expectations do what
you can to meet them. Yes, things happen every once in a while. In general
though, do your best to keep your promise and email when your readers expect it.
Doing this regularly will improve your open
rates and thus your overall deliverability.
Up Your List Regularly
Another good habit is to clean up your list
regularly. If subscribers haven’t been opening your emails for the past six
month, chances are good they are no longer interested in what you have to
Check your auto responder services manual
or help files to see how you can go about deleting anyone that hasn’t opened an
email from you in the past six months. If that freaks you out, or you have a
seasonal business, start by deleting anyone that hasn’t looked at your emails
in the past year.
Following these tips and keeping an eye on
email deliverability in general will make sure your emails are being read by
your subscribers and that’s the point of email marketing, isn’t it?
Are you looking for ways to grow your Email list? Check out our FREE guide to grow your list by 1,000 new subscribers in 30 days. Grab it right here, then head over the the Bloggers Bistro to learn more!