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Why are click bait articles important to your site?
Building links remains one of the single most important strategies when it comes to SEO. Links provide Google with in-roads to finding your content and they suggest to Google that your content is high quality. Google looks at links as referrals or as testimonies and if you have lots of links pointing at your site from high quality blogs, then it will suggest that those blogs thought your content would provide value to their users.
But creating links is not so easy. Google
will ban any site owners that are found ‘buying’ links, link swapping no longer
works and Matt Cutts has even warned against over-reliance on guest posting.
And anyway, if you’re a small site, then you’re likely to find that a lot of
other websites won’t want to link to you anyway!
So how can you go about getting those
Simple: you post something on your own
website that is so incredible that it moves a huge number of your visitors to
share it for you. This is called
‘link bait’ and it is the very best way to build a genuinely organic links
What Makes Great Link Bait?
So how do you create link bait?
The first tip of course, is to make sure
that your content is unique, interesting and well-written. Think about the kind
of content that you would share. Would you share something that was badly
miss-spelled? Or that was only 300 words long?
If you don’t have the necessary writing
ability to create top-tier content, then hire someone to do it. And if you’re
going to hire someone, pay them enough to ensure it will actually be up to a
But making great content is not enough.
There’s a good chance you have already been filling your site with high quality
posts and you still haven’t seen many links appear on forums or other blogs. So
what is the missing ingredient?
Again, it comes down to reflecting on what
makes you post links or share
content. And normally, this comes down to communication. Normally, we refer to
other links when we’re trying to educate a reader or someone on social media or
when we’re trying to back up an argument.
This means that you can benefit from
writing content that will serve as a comprehensive guide to a particular topic.
If you write a text all about how to raise testosterone and you cover every method and all of the technical
language, then future articles might refer to your guide.
Likewise, if you write a post that is
controversial and uses studies and logic to refute a popular viewpoint, then
your article might be used to back up arguments by those who agree with you.
as a Form of Self Expression
Finally, acknowledge that a lot of people
will share your content actually as a way to express themselves. We are all
narcissists and we love using the web to tell our friends and family what we
think and who we are. Write blog posts that are aimed at a very specific type
of person and you’ll find they want to
associate themselves with them! Don’t try and please everyone, or no one will
care enough to share!
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“SSL stands for Secure Sockets Layer and, in short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details.”
So, now that we have that latin all figured out, let’s talk about this a little more.
Back in the Fall of 2018, Google decided, in order to help with the privacy and security of websites, it was going to “require” all websites to have an SSL certificate. This is a certificate that proves that your site is more secure. It means that it is harder (not impossible) for bots to capture your private information, and that of your subscribers on your site.
But you may be saying “I don’t capture anyone’s info” – well, in actual fact you do. YOUR site captures information about YOU – your log in, your email, your name. These are all things that hackers can use to get information from other sites.
So, how do you get an SSL – simple, contact your hosting company. If you are with Siteground, then your SSL is included in your price. Other hosting companies can charge you upwards of $70+USD to have your site SSL’d.
The other thing, once your site is SSL’d you won’t get that pesky “UNSECURED” warning from GOOGLE, and having one will help your SERP and help Google to rank you higher.
So, basically – RUN, don’t walk to get your SSL on your site set up!
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In our community groups, I hear it all the time “Why am I not getting traffic?” “What am I doing wrong?” And every time, I hear it, I know it comes down to the same mistakes, bad Search Engine Optimization.
And what makes good SEO? Consistency and Content.
These are the 2 pillars in getting that amazing Search Engine Optimization that we are all looking for. The consistency is the easy one to fix – blog more often. The content, however, is the more elusive, and it isn’t what you think it is. So I am going to help you out.
Over the past number of years the term “Lifestyle Blogger” has become more popular. It has become the catch-all phrase for people who want to blog about everything and anything. I have seen more and more bloggers adding topics that have no real continuity into one blog and calling themselves lifestyle bloggers.
Let me give you an example. One of my first business blogs was for my photography business H2Photo. I created a blog that focused on family and newborn photography. I had “Suggested outfits for family portraits”, “Ways to get your kids ready for a photo shoot”, “How to pick the best photos to share with your friends and family”, “What to do with that disc of pictures that you just received”, and I had galleries of client work as well. Everything on that blog related to photography and my business in some direct way. I did not include “how to swaddle your child for good sleep”, “Top 10 foods to feed your child while on vacation”, because even though those topics would be of relevance to my reader, they were not the main topic of my blog. I WOULD share posts like that on my Facebook page, however. The reason? Google – or other search engines. I wanted free traffic, and to do that the Search Engines need to see that my blog (and I) were experts in my field, so they would showcase my posts to potential readers.
Recently, this exact topic came up in our community group. I got on my soapbox (as I tend to do) and said “NICHE DOWN ON YOUR TOPICS, INCREASE YOUR SEO BY SIMPLIFYING THE TOPICS YOUR BLOG ABOUT – and in such, simplify your categories. One of our members suggested that a site such as the Huffington Post has lots of topics. And yes, they most definitely do – but when they first started, they focused on political commentary. Now, they don’t rely on search engines for their readers. They have thousands of shares on their articles, they have large marketing campaign budgets. So, let me tell you – when you get a blog that is 10 years old, and you can spend thousands of dollars a month promoting your blog – go ahead and talk about everything under the sun.
Let me give you another example. Blogger A decides to write about raising children while traveling the world in an RV. So, that blogger is going to talk about – living in a small space, cooking in a small space, things to keep small children happy, likely homeschooling. But if one day she went and wrote a post about raising chickens, it just simply wouldn’t “fit” in her theme and her niche. She may know a lot about raising chickens, but the readers who have come to learn about RV tips – they don’t want to deal with chickens. So, if blogger A really does want to talk about chickens – she would be best to either start another blog – or find another way to share her chicken love!
I want everyone who blogs to be strong in SEO (use the force!) so, I created a great little mini-course to help you out! This gives you amazing tools to have strong Search Engine Optimatimaztion while demystifying Categories, keywords, and Tags! Check it out here.
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While no SEO technique is perfect, guest posting is perhaps the most reliable and useful tool for building a backlink profile that is available to marketers today.
For those who aren’t familiar, guest posting creates links to your website from external blogs and sites by providing them with free content. You write a post or article for a blog or website and send it to them to publish on the proviso that you can include a link to your own website in there.
As a result, they get free content and you
get a link back to your site. Everyone wins…
But as with any tool, it’s all about how
you use it…
1: Don’t Overdo It
The first important tip to keep in mind is that you mustn’t overdo guest posting, as with any other s
2: Choose Authority Blogs
Probably the most important factor to consider when getting guest posts is the type of blog that your link is going to end up on. In that regard, the best option by far is to get your links on authority blogs and sites.
Authority blogs and sites are those that Google already trusts as an authority and these will thus be able to act much more effectively as useful ‘testimonies’ as to the quality of your site.
One excellent way to find high authority blogs is to look at Google’s ‘In the News’ section. This will show you sites that Google trusts enough to feature reporting on breaking news. If you can get a link from one of these, then you can be sure they will help you a great deal.
Another tip is to look at the links profile of the blog you’re planning on targeting. Trust for Google works a little like ‘degrees of separation’ and if the blog linking to you has a link from an .edu site for example, then this will translate to more trust for you too!
3: Write Excellent Content
The content you write is also highly important. It needs to be a high quality post, not only so that it sends more of the right signals to Google, but also to encourage other high caliber blogs to want to link to you. (It’s also important to ensure your branding is strong for the same reason).
At the same time, you need to write excellent quality content that is directly relevant to the topic of your website. This is important because it will help to communicate the topic of your blog to Google and will make the link more relevant. Google demands that all in-bound links be highly relevant at all times. What’s better than having a link embedded naturally into a post that you wrote?
(copy this and place it in your browser)
Yep, that’s right – The Purple Teacup Co has a “The purple heart cup dot website” URL. Now, why would you want something like that?
- It’s cool
- It’s a way to stand out
- With URLs getting longer, this is a great way to shorten it!
- It’s fun
So, how do you get a super cool, fun way to stand out, emoji URL – simply – go here
Once you decide and pick your fancy smancy new URL – where can you send it? Literally anywhere on the internet – you could have it go to your own website, a Facebook page or group, a campsite, you could even send it o a link to a profile on your Instagram or Pinterest. As long as it has a URL – you can forward it there!
Then, you want to set up the Domain Forwarding. I recommend adding “masked forwarding” so that it doesn’t get all “yucky” on the way through the internet (are you likely all the technical words I am using in this article).
So, go, and make a fun little emoji URL – and I would love to see it – come and join us in the Bloggers Bistro on Facebook. Lots of great free training, just like this one!
Why Creating a Blog for your Direct Sales Business will set you apart!
There are a small number of consultants who truly understand that when you create a blog to promote your direct sales and MLM business, it can be an extremely effective way to increase traffic to your business. When I started my jewelry business, I knew that blogging for direct sales was one of the ways I wanted to promote. And it is proven time and again is the fact that traffic to your site results in more sales for your business.
As a website owner who has their own home business, you will discover that when you create a blog as one of your marketing tools, it is a great way to increase traffic to your replicated website, and other social media outlets. You can also use blogging to make money as another form of revenue for your business, by adding affiliate links and displaying Adsense ads on your blog.
Have you ever noticed the affiliate links and Adsense ads that are displaying on blogs? This is a great way to gain another revenue stream for your business, not to mention the increased traffic you get back to your site which is another bonus.
Through creating a blog, it gives you the opportunity that will improve the level of customer service you give, by allowing your customers access to useful information. When your customers can get a better perspective on how you operate your business, they are more likely to buy from you.
Let me put it this way, when I am out looking for a product (in real life) that I need and a salesperson cannot give me the information that I am looking for on that particular product, I just politely walk away. On the other hand, when I do find a salesperson who can give me all the information that I am looking for on that particular product, I end up purchasing it even if it costs a few dollars more.
Internet marketing works the same way. When you create a blog it will give your customers a better understanding of your service and will strengthen your relationship with your customer (and that should be your goal). Remember, a strong relationship will lead to a successful business.
If your home business is a product sales site, you do not have to blog about your product itself. You need to Blog about the things that are related to your product.
(Example) If you sell coffee, you want to talk about the experience you may have had at coffee shops and cafes. You can make your customers feel empowered if you inform them to make their own decisions, as opposed to saying, “This is a great product! You should buy it!” The goal here is to smoothly introduce them to your product.
Blogging is a great way to promote your home business, not only does it give you the opportunity to increase traffic, but it is also one of the benefits that give you the opportunity to educate your viewers. In turn, you will gain more sales because you are now recognized as an expert who knows what you are doing. Here are four tips to keep in mind when you create a blog.
4 Reasons Blogging for Direct Sales is a great idea!
1. By sharing important information with your viewers, you are gaining customers and giving them a reason to stay on your site longer. It is a proven fact that the more time your customer and potential customer stay on your site, your chances are a lot better they will make a purchase from you. The more your customers return for your valuable knowledge, the possibility is great to make a lot more sales.
2. Your familiar tone of blogging will create a window of opportunity for your customers to see that there is a real person behind your business. The internet is the means of mass communication for conveying ideas or information, by creating a blog you will be adding your own personal nature by what you put into it. This will create that open window of customer trust and loyalty.
3. Get feedback on your site, or your service. Allow your customers to leave comments and find out what changes your customers would like to see on your site and what they would like you to carry. Blogging is a valuable tool, not only do you increase traffic but it lets you communicate with your customers in a friendly way.
4. Why would you create a blog to promote your home business and make it one of your marketing tools? One reason…the links back to your site. These are high-quality targeted hits from the links in your blog. Blogs link to each other as the topics of interest make their way from one blog to the next. Each topic will then point back to the starting place, related topics make comments on each other. As a result, they gain more groups of people that all have something in common and shared interests.
Worried about the time it will take you to write a blog post? Check this out!
If you are interested in more information about starting a blog – join our FREE online Facebook Community for Direct Sellers and Solopreneurs.