Why are click bait articles important to your site?
Building links remains one of the single most important strategies when it comes to SEO. Links provide Google with in-roads to finding your content and they suggest to Google that your content is high quality. Google looks at links as referrals or as testimonies and if you have lots of links pointing at your site from high quality blogs, then it will suggest that those blogs thought your content would provide value to their users.
But creating links is not so easy. Google
will ban any site owners that are found ‘buying’ links, link swapping no longer
works and Matt Cutts has even warned against over-reliance on guest posting.
And anyway, if you’re a small site, then you’re likely to find that a lot of
other websites won’t want to link to you anyway!
So how can you go about getting those
Simple: you post something on your own
website that is so incredible that it moves a huge number of your visitors to
share it for you. This is called
‘link bait’ and it is the very best way to build a genuinely organic links
What Makes Great Link Bait?
So how do you create link bait?
The first tip of course, is to make sure
that your content is unique, interesting and well-written. Think about the kind
of content that you would share. Would you share something that was badly
miss-spelled? Or that was only 300 words long?
If you don’t have the necessary writing
ability to create top-tier content, then hire someone to do it. And if you’re
going to hire someone, pay them enough to ensure it will actually be up to a
But making great content is not enough.
There’s a good chance you have already been filling your site with high quality
posts and you still haven’t seen many links appear on forums or other blogs. So
what is the missing ingredient?
Again, it comes down to reflecting on what
makes you post links or share
content. And normally, this comes down to communication. Normally, we refer to
other links when we’re trying to educate a reader or someone on social media or
when we’re trying to back up an argument.
This means that you can benefit from
writing content that will serve as a comprehensive guide to a particular topic.
If you write a text all about how to raise testosterone and you cover every method and all of the technical
language, then future articles might refer to your guide.
Likewise, if you write a post that is
controversial and uses studies and logic to refute a popular viewpoint, then
your article might be used to back up arguments by those who agree with you.
as a Form of Self Expression
Finally, acknowledge that a lot of people
will share your content actually as a way to express themselves. We are all
narcissists and we love using the web to tell our friends and family what we
think and who we are. Write blog posts that are aimed at a very specific type
of person and you’ll find they want to
associate themselves with them! Don’t try and please everyone, or no one will
care enough to share!
Hey, come and check out our Facebook page and give us