In our community groups, I hear it all the time “Why am I not getting traffic?” “What am I doing wrong?” And every time, I hear it, I know it comes down to the same mistakes, bad Search Engine Optimization.
And what makes good SEO? Consistency and Content.
These are the 2 pillars in getting that amazing Search Engine Optimization that we are all looking for. The consistency is the easy one to fix – blog more often. The content, however, is the more elusive, and it isn’t what you think it is. So I am going to help you out.
Over the past number of years the term “Lifestyle Blogger” has become more popular. It has become the catch-all phrase for people who want to blog about everything and anything. I have seen more and more bloggers adding topics that have no real continuity into one blog and calling themselves lifestyle bloggers.
Let me give you an example. One of my first business blogs was for my photography business H2Photo. I created a blog that focused on family and newborn photography. I had “Suggested outfits for family portraits”, “Ways to get your kids ready for a photo shoot”, “How to pick the best photos to share with your friends and family”, “What to do with that disc of pictures that you just received”, and I had galleries of client work as well. Everything on that blog related to photography and my business in some direct way. I did not include “how to swaddle your child for good sleep”, “Top 10 foods to feed your child while on vacation”, because even though those topics would be of relevance to my reader, they were not the main topic of my blog. I WOULD share posts like that on my Facebook page, however. The reason? Google – or other search engines. I wanted free traffic, and to do that the Search Engines need to see that my blog (and I) were experts in my field, so they would showcase my posts to potential readers.
Recently, this exact topic came up in our community group. I got on my soapbox (as I tend to do) and said “NICHE DOWN ON YOUR TOPICS, INCREASE YOUR SEO BY SIMPLIFYING THE TOPICS YOUR BLOG ABOUT – and in such, simplify your categories. One of our members suggested that a site such as the Huffington Post has lots of topics. And yes, they most definitely do – but when they first started, they focused on political commentary. Now, they don’t rely on search engines for their readers. They have thousands of shares on their articles, they have large marketing campaign budgets. So, let me tell you – when you get a blog that is 10 years old, and you can spend thousands of dollars a month promoting your blog – go ahead and talk about everything under the sun.
Let me give you another example. Blogger A decides to write about raising children while traveling the world in an RV. So, that blogger is going to talk about – living in a small space, cooking in a small space, things to keep small children happy, likely homeschooling. But if one day she went and wrote a post about raising chickens, it just simply wouldn’t “fit” in her theme and her niche. She may know a lot about raising chickens, but the readers who have come to learn about RV tips – they don’t want to deal with chickens. So, if blogger A really does want to talk about chickens – she would be best to either start another blog – or find another way to share her chicken love!
I want everyone who blogs to be strong in SEO (use the force!) so, I created a great little mini-course to help you out! This gives you amazing tools to have strong Search Engine Optimatimaztion while demystifying Categories, keywords, and Tags! Check it out here.
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