If there’s one thing I see a lot of
bloggers do wrong, it’s not giving their readers anything to do at the end of
the blog post. Put yourself in the shoes of your readers. You read a great
article, get to the end and there’s no call to action. What do you do? You go
back to Facebook or go watch some cat videos on YouTube. Why not give your
readers something more. What if they wouldn’t mind learning more from you or
connecting with you via email or social media or even take you up on a product
recommendation? That’s what a call to action at the end of your blog posts is
Them To Comment And Interact With You
One of the easiest ways to craft a call to
action is to ask your readers to leave you a comment. Invite them to share
their own experiences on the topic, a tip, a recipe etc. In other words, ask
them to comment on the post.
Example: What are your favorite ways to end your blog posts? Do you use a
particular call to action? Leave me a comment below and let’s talk.
Them To Connect Further Via Social Media
If growing your social media reach is a
goal, consider adding some calls to action on to “like” the blog post on
Facebook, share it on Twitter, pin it on Pinterest etc. Or share one of your
social media profiles in the call to action and invite them to join you there.
Example: Got questions about crafting calls to action? Let’s talk about it on
our Facebook page. (Link to your Facebook page).
Sometimes it makes sense to make a sale and
monetize your blog post in your call to action. This is also called
pre-selling. You talk about a topic and then at the end make a recommendation
for a product that helps your readers learn more or take the next step.
Example: There’s a lot more to be said about crafting a strong call to action.
Take a look at this guide to learn more.
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Them To Join Your List
Often the best thing you can do at the end
of your blog posts is to invite readers to join your list. Once you have them
on your email list, you can invite them to come back and read other posts,
comment on them, join you on your favorite social media platforms and of course
make offers to your readers.
Getting them on your list should always be your first priority, so use that call to action often. Example: HEY, I have a super fun Facebook Group that is dedicated to helping want-a-be and new bloggers grow their blogs and their business – I would love if you would join us there – simply CLICK HERE and come and hang out! (see what I did there – catch you over on Facebook!)