So, you are looking at your analytics for your blog and you see “Bounce Rate” and honestly, you have no idea what it means or if yours is good or not. So, let’s talk about it!
According to Google – “Bounce rate is the percentage of single-page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and report the bounce rate of a web page and bounce rate of a website.”
HUH? Basically, it is the percentage of people who come to your site, look at one page and leave. (Yes, it can get more technical – but this is the best and easiest way to explain it)
So, what is a good rate? On average, most sites rates are between 25-70%. An excellent rate is between 25-45%, a medium level would be 45-60%, with a higher, but don’t worry about it rate being 60-70%.
So, what can you do to improve your rate? There are a couple of fairly easy things.
1. Write posts that are tied together. Sometime you will write a post that is fairly wordy (say over 1200 words) take the time to split that into two or three posts, and hyperlink them together.
2. Write good call to actions in your blog that TELL people what to do. If you want someone to check out another article – literally write “I have another great post similar to this one, check it out here – or something like that.
3. Make sure to include multiple links and options in posts so that people have a chance to pick where you want them to go. And make sure your links actually go where they are supposed to.
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